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"International Trade Basics"
On-Line Video Course


Module 1 - International Trade in the U.S.
Before we get started with the in's and out's of international trade, let's take a brief walk through history to see how the U.S. developed its trade infrastructure and how small businesses contribute to the global economy today.

Module 2: The Seller's Perspective
This video covers what it means to sell abroad or export by answering the following three basic questions: 1) What does it mean to export? 2) Who is the exporter? 3) Who are the key players in an export transaction?

Module 3: Export Case Study - What an export transaction looks like.
We give you an example of exporting from start to finish, so you can see how a transaction comes together (from the time the decision is made to pursue international sales, until the product reaches the buyer in the foreign country).

Module 4: Making the Decision to Export
In this module, we'll look at ways that companies begin exporting and the basic resources you should have in place when starting an export venture. We will discuss the building blocks of a good export program, how an export readiness assessment can validate a company's strengths and weaknesses, and the traits of successful exporters.

Module 5: Determining What to Sell"
In this module, we'll examine how a company works through the process of determining which products to sell - using a 4-step market research method: 1) Define the question to be answered. 2) Determine what data or information is needed to satisfactorily address the question. 3) Collect the data and analyze it. 4) Present your findings and recommendations to the decision makers.

Module 6: International Marketing
Traditional marketing focuses on the 4 P's, which are product, promotion, price and place. Ideally, you'll create a marketing plan that will outline your approach to these 4 areas. Don't think of this as a task requiring a 40-page proposal, but as a set of choices that are needed to implement a strategy to start racking up sales. In this module, we'll look at each of the 4 P's and answer the question "What should I cover in my marketing plan?"

Module 7: Export Compliance
We highlight the basic government requirements you'll need to comply with as an exporter. Includes coverage of foreign trade regulations, export administration guidelines, anti-boycott regulations and embargoes.

Module 8: INCOTERMS
In this module, we'll describe Incoterms and how they are used to outline the responsibilities of the exporter in an international transaction.

Module 9: International Payments
We look at an export transaction from the perspective of the seller, introduce you to the four basic payment methods used in international trade transactions, then briefly touch on the role that governments and other regulatory bodies serve in the payment process. We also answer the question, "What payment options should I consider in an export transaction?"

Module 10: International Transportation
In this module we will examine the various methods of transportation used in international shipments. We will also cover the advantages and disadvantages to each method, and what you can do to make sure your cargo reaches its intended destination.

Module 11: Export Documentation
In this module we’ll examine the role that documents play in global trade and identify the basic ones that you’ll need when exporting.

Module 12: Legal Considerations
We share with you, from a business perspective, some situations where you should consult with your legal counsel to make sure you and your business are protected when you’re exporting.

Module 13: Cultural Considerations
In this module, we’ll list some basic tips you can use to get you prepared for facing some common cross-cultural challenges. We will cover language, relationships, visiting countries, researchig and translation issues.

Module 14: Exporting Services
Topics covered include the diffferences between exporting products and services, and various foreign market entry methods.

Module 15: Internet Sales
International on-line sales are incresingly becoming a vital aspect to remain competitive in today's global marketplace. We present seven suggestions regarding how to effectively sell products over the Internet.

Module 16: Risk
When talking about risk, we’re preparing for the possibility or actuality that a shipment will be lost, delayed or damaged. It also includes the possibility that the sale or purchase you thought you’d made and confirmed falls through. With careful planning and experience, companies can identify what those risks are and put some protections in place to reduce them. In this module, we’ll examine the types of risks that occur when doing business internationally.

Module 17: Transaction Review
In this module we will review the basic steps covered in the course, that you should follow to make selling internationally successful. These include: assess export readiness, market research, customer identification, negotiation, payment methods, compliance review, shipment preparation, freight forwarder selection, transportation, clearing goods through Customs, delivery to customers, after sales service, and risk.

Module 18: Resources
We introduce you to some of the expert free resources that are available to help you with international business. We will also share how you can get the most out of your local resources.

Module 19: Advancing Your Career with Professional Certifications
As you gain more responsibilities and experience on the job, you may be required, or decide voluntarily, to get a professional license or certification to move up the career ladder. Outside of going back to school for an advanced degree, there are other options for you to expand your knowledge. In this module we’ll tell you about some of the certifications in the international trade field that you may want to consider.